About the Leadership Program
During the winter school, we were told about the opportunity to get into the Avito leadership program: this is no longer an internship, but a full-fledged development program for employees with high growth potential. Only those who have already graduated or are finishing a university, and also have experience in the chosen field - business development or marketing, were accepted to this program. Immediately after the winter school, I began the selection process, which consisted of six stages: resume screening, numerical and verbal tests with proctoring, video interview, solving a small business problem, a day at the professional assessment center and a final interview with a future mentor. Honestly, it was not easy, but I liked it.
Now I work in the strategy department as a junior project manager, and in a few months I will be assigned to the key account department as part of the rotation, after which I will be engaged in analytics and product management and, finally, I will return to the strategy department, where I will continue working. It doesn’t sound very clear, but it is very interesting. I like the team and the tasks. Colleagues and mentor help to immerse themselves in business, and this is a great motivator. By the way, there are three more graduates of the “Above the Dream” program from previous years on my team, and two more are on the leadership program - this year’s finalist and last year’s finalist. I think such coincidences are not at all accidental.
About the Surpass dreams program
My friend and last year's finalist told me about the program. The general mood was: Sasha, you definitely have to participate! Having become a finalist myself a year later, I completely agree with her. There were several stages of selection: first, extensive testing, and then an independent solution to a business problem: to come up with and calculate a loyalty program for Avito. They gave me two weeks to prepare, but I did it in three days (and three nights). So, if you've made it to the last minute, don't give up and decide, there's always a chance to make it.
When we reached the finals, we were divided into teams. Before school, the guys and I called each other several times, spent an hour and a half discussing each other’s solutions, who was strong in what, and, most importantly, what each expected and wanted from the program. We honestly admitted to ourselves and each other: we wanted to win and find a good job. I think a clear understanding of the goal helped us achieve it in many ways. Thanks to consensus, we were able to overcome all disputes and determine the basis for the solution before arriving at SKOLKOVO Business School. In addition, by the time we met with the experts, we had compiled a list of questions that would help us in making a decision.
The task was not easy from the point of view of the financial model: loyalty programs are not directly converted into money, and Avito does not publish its reports. Our mentor helped organize a discussion with experts who advised how to cope with such a task. We are very grateful to them for their help. Of course, experts will not tell you the right solution, if only because there is no obviously correct solution, but if you lack some skills or knowledge to solve the problem, they will help you quickly figure it out and give advice. Be sure to use this opportunity, including for your professional growth.
I can't help but note the coherence of our team: we divided the areas of responsibility and tried to make sure that everyone was responsible for their own piece of work: someone had the presentation design, someone built the financial model, me and another team member were responsible for the performance. Of course, we really wanted to win, and yet, when the results were announced, the victory was a surprise for us, it was very emotional. All the teams showed deeply thought-out and interesting solutions, so it was not entirely clear who would win. Of course, we tried very hard, but I still think that we were a little lucky.
Advice to future participants
Everyone must participate! Even if you think that this is not your profile or you are not successful at something, you need to try and not give up, be sure to finish the job and send the solution. During the winter school, there will be enough time to solve the problem, but you will definitely not have enough. Try to call the team before the classes and outline the main line of work. Be sure to attend all lectures and casual meetings: it is super useful and interesting. And do not forget to sleep, walk a little, and most importantly - communicate with each other. I have probably never seen such a concentration of talented and charged guys anywhere else. Good luck!